“In today’s world, architectural design and communication are inseparable. Effective public relations is crucial given the immense socioecological responsibility of the architecture industry. Assuming social responsibility means providing society with solutions. However, good public relations, particularly its marketing aspect, is also economically essential. It’s as much about entrepreneurial responsibility, which goes hand in hand with social responsibility, as it is about achieving business success. Understanding the interplay between market position, competition, PR, and marketing is vital for business growth. As CBDO, I want and must be able to comprehensively understand and shape these dynamics.”